Tools For Measurement

The list of free measurement sites from MeasurementCamp II is on Delicious, using the tags “measurementcamp08″ and “snapshot”. The idea being that we collect a list of sites which can be used for free to create a snapshot of the activity levels of a piece of social media, to benchmark against. Please add to the … Read more

Hitwise reports Facebook pushed past MySpace with Connect

Social networking has continued to be one of the most activities online with online users, second only to search (and likely to surpass soon). The Social Networking category has experienced a resurgence of growth as websites like Facebook and Twitter have increased in popularity. Visits to a custom category of 155 Social Networking websites increased … Read more

Twitter sending traffic to online media sites, but not online retailers

UK Internet traffic to Twitter, the “micro-blogging” service and social network, has increased 22-fold over the last 12 months. During May 2009 www.twitter.com ranked as the 38th most visited website in the UK and the fifth most visited social network. Just one year ago, in May 2008, it was the 969th most visited website and … Read more

Wave 4 – New social media report by Universal McCann

Wave 4 reports annually highlight research into online social media and social network usage world wide, and break it down country by country. More than 22,000 people who reported that they used the Internet every day or every other day in 38 countries were surveyed. Wave 4 sees active Internet users consolidating their content creation … Read more

Why real-time arts marketing is now a must

Marketing through social media and social networking is nothing new. Integrating your blog, your museum’s Facebook page, and twitter stream into your marketing plan is the smartest way to do it. But I want to talk to you today about real-time marketing and the opportunities it presents. Really interesting post on New Curator – read … Read more

Facebook Group vs Facebook Fan Page: What’s Better?

Good article defining pros and cons of each… http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

Viralheat

Viralheat is a Web service that scours Twitter, YouTube, Facebook and around 30 other video and social media sites to track what netizens are saying about your brand or product. Think of it as a newspaper clipping service for the digital age. Full story here http://www.it4arts.org.uk/WP/?p=774

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