IAB Rich Media Creative Guidelines
Useful guidelines from the IAB – read in full Rich Media is now defined as: advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, … Read more
Rich Media Excels at Driving Purchase Intent & video is best!
Latest DoubleClick report on online display advertising says on average, rich media formats are the most successful at driving purchase intent. We compared the brand performance of over 4,000 brand campaigns using rich media, GIF, JPG, and simple Flash ad formats. Exposing audiences to a single rich media with video ad results in an average … Read more
