Rich Media Excels at Driving Purchase Intent & video is best!
Latest DoubleClick report on online display advertising says on average, rich media formats are the most successful at driving purchase intent. We compared the brand performance of over 4,000 brand campaigns using rich media, GIF, JPG, and simple Flash ad formats. Exposing audiences to a single rich media with video ad results in an average … Read more
Click through rate on UK banner advertising amongst lowest in Europe
In June DoubleClick published a useful benchmark of online advertising performance rates across all activity in 2008. Avg CTR in the UK is 0.08%. It’s a useful set of benchmarks showing for instance variations in click rates by size and format of ads. Download the report here
