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	<title>Digital nerd</title>
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	<link>http://trishthomas.wordpress.com</link>
	<description>Adventures in digital marketing</description>
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		<title>Digital nerd</title>
		<link>http://trishthomas.wordpress.com</link>
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		<title>Mobile minutes spent online</title>
		<link>http://trishthomas.wordpress.com/2010/02/09/mobile-minutes-spent-online/</link>
		<comments>http://trishthomas.wordpress.com/2010/02/09/mobile-minutes-spent-online/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:05:42 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/2010/02/09/mobile-minutes-spent-online/</guid>
		<description><![CDATA[Nice story from the Gaurdian tech blog 1 Facebook 2.2 bn 2 Google 396m 3 Microsoft Sites 166m 4 Orange Sites 139m 5 AOL (and Bebo) 106m 6 Apple 104m 7 Vodafone 89m 8 BBC sites 84m 9 Flirtomatic 55m 10 Yahoo 49m Filed under: mobile<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=190&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>Apple buys la la</title>
		<link>http://trishthomas.wordpress.com/2010/02/09/apple-buys-la-la/</link>
		<comments>http://trishthomas.wordpress.com/2010/02/09/apple-buys-la-la/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 21:03:45 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[la la]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/2010/02/09/apple-buys-la-la/</guid>
		<description><![CDATA[Apple has struck a deal to buy the streaming and downloading music Web site Lala.com, according to reports from the New York Times and Wall Street Journal &#8211; full story here . 8 million users worldwide but only 20k in the UK &#8211; ramping up their domination of music download services in the fight against&#160;&#8230; <a href="http://trishthomas.wordpress.com/2010/02/09/apple-buys-la-la/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=189&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Semantic web</title>
		<link>http://trishthomas.wordpress.com/2010/01/25/semantic-web/</link>
		<comments>http://trishthomas.wordpress.com/2010/01/25/semantic-web/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:55:51 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[semantic web]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/?p=179</guid>
		<description><![CDATA[The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion. By Magda Hercheui How the concept of semantic web is changing the way we understand the management of information, from vertical (hierarchical) forms of classifying content, to horizontal solutions which work&#160;&#8230; <a href="http://trishthomas.wordpress.com/2010/01/25/semantic-web/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=179&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>SEVENTH MASS MEDIUM IS NEWEST</title>
		<link>http://trishthomas.wordpress.com/2009/12/23/seventh-mass-medium-is-newest/</link>
		<comments>http://trishthomas.wordpress.com/2009/12/23/seventh-mass-medium-is-newest/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 10:26:44 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/?p=177</guid>
		<description><![CDATA[There are seven mass media channels (see Wikipedia, Seven Mass Media). In chronological order, they are: 1st mass medium Print (magazines, newspapers, books, billboards etc); 2nd mass medium Recordings (records, tapes, video cassettes, CDs, DVDs, etc); 3rd mass medium Cinema; 4th mass medium Radio; 5th mass medium TV; 6th mass medium the Internet; and 7th&#160;&#8230; <a href="http://trishthomas.wordpress.com/2009/12/23/seventh-mass-medium-is-newest/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=177&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>Search Tweets by location is here!</title>
		<link>http://trishthomas.wordpress.com/2009/12/01/search-tweets-by-location-is-here/</link>
		<comments>http://trishthomas.wordpress.com/2009/12/01/search-tweets-by-location-is-here/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 18:25:42 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[geostats]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/?p=175</guid>
		<description><![CDATA[But not on twitter.com yet &#8211; it&#8217;s already live on some third party twitter apps though &#8211; aaah the possibilities! Back in August, Twitter announced that it was getting ready to roll out an ambitious new project: Geolocation. The idea was to be able to attach a location to every tweet. Today, the API for&#160;&#8230; <a href="http://trishthomas.wordpress.com/2009/12/01/search-tweets-by-location-is-here/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=175&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>Get true time stats on Google Analytics</title>
		<link>http://trishthomas.wordpress.com/2009/11/05/get-true-time-stats-on-google-analytics/</link>
		<comments>http://trishthomas.wordpress.com/2009/11/05/get-true-time-stats-on-google-analytics/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:34:09 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Google analytics]]></category>
		<category><![CDATA[online stats]]></category>
		<category><![CDATA[web metrics]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/?p=167</guid>
		<description><![CDATA[With GARE installed you are presented with the standard ‘average time on site’ as well as a ‘true time on site’ which removes these single page visits from the average calculation. GARE also adds a number of other nifty user interface fixes to make your use of Google Analytics even better. Really useful from Seb&#160;&#8230; <a href="http://trishthomas.wordpress.com/2009/11/05/get-true-time-stats-on-google-analytics/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=167&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>Ten Recipes for Persuasive Content</title>
		<link>http://trishthomas.wordpress.com/2009/11/02/ten-recipes-for-persuasive-content/</link>
		<comments>http://trishthomas.wordpress.com/2009/11/02/ten-recipes-for-persuasive-content/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:52:57 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[content]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/?p=164</guid>
		<description><![CDATA[“Your content needs to sound like a human being crafted it, not like a system regurgitated it.” Nice post here Posted in Digital marketing Tagged: content<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=164&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>Tools for tracking keyword mentions in blogs</title>
		<link>http://trishthomas.wordpress.com/2009/11/02/tools-for-tracking-keyword-mentions-in-blogs/</link>
		<comments>http://trishthomas.wordpress.com/2009/11/02/tools-for-tracking-keyword-mentions-in-blogs/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 12:28:02 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/?p=161</guid>
		<description><![CDATA[Good article here http://www.readwriteweb.com/archives/8_tools_to_track_your_footprin.php Posted in Digital marketing Tagged: tracking<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=161&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>IAB Rich Media Creative Guidelines</title>
		<link>http://trishthomas.wordpress.com/2009/09/29/iab-rich-media-creative-guidelines/</link>
		<comments>http://trishthomas.wordpress.com/2009/09/29/iab-rich-media-creative-guidelines/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 10:48:51 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[iab]]></category>
		<category><![CDATA[online display]]></category>
		<category><![CDATA[rich media ads]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/2009/09/29/iab-rich-media-creative-guidelines/</guid>
		<description><![CDATA[Useful guidelines from the IAB &#8211; read in full Rich Media is now defined as:  advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video,&#160;&#8230; <a href="http://trishthomas.wordpress.com/2009/09/29/iab-rich-media-creative-guidelines/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=159&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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		<title>Orange gets go-ahead to offer iPhone</title>
		<link>http://trishthomas.wordpress.com/2009/09/28/orange-gets-go-ahead-to-offer-iphone/</link>
		<comments>http://trishthomas.wordpress.com/2009/09/28/orange-gets-go-ahead-to-offer-iphone/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 15:55:27 +0000</pubDate>
		<dc:creator>Trish Thomas</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://trishthomas.wordpress.com/2009/09/28/orange-gets-go-ahead-to-offer-iphone/</guid>
		<description><![CDATA[Apple has agreed a UK distribution deal with Orange for the iPhone, ending its two-year exclusive deal with O2. Orange will start selling both the iPhone and iPhone 3GS later this year, extending its international deal with Apple to 28 countries. Details about pricing and tariffs are yet to be revealed. More info at New&#160;&#8230; <a href="http://trishthomas.wordpress.com/2009/09/28/orange-gets-go-ahead-to-offer-iphone/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trishthomas.wordpress.com&amp;blog=6463863&amp;post=157&amp;subd=trishthomas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">TrishT (Southbank Centre)</media:title>
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