Digital musings
Adventures in digital marketing

Dec
23

There are seven mass media channels (see Wikipedia, Seven Mass Media). In chronological order, they are: 1st mass medium Print (magazines, newspapers, books, billboards etc); 2nd mass medium Recordings (records, tapes, video cassettes, CDs, DVDs, etc); 3rd mass medium Cinema; 4th mass medium Radio; 5th mass medium TV; 6th mass medium the Internet; and 7th mass medium Mobile.

Each of the 7 media is different. Each mass media channel has particular benefits so certain content types fit it particularly well.

Great poston mobile marketing at the Communities Dominate Brands blog – read the rest here:
http://communities-dominate.blogs.com/brands/weblogs/

Dec
01

But not on twitter.com yet – it’s already live on some third party twitter apps though – aaah the possibilities!

Back in August, Twitter announced that it was getting ready to roll out an ambitious new project: Geolocation. The idea was to be able to attach a location to every tweet. Today, the API for the feature has been officially turned on, but location is not a part of the main site — yet.

This means that applications that have been built using the APIs — such as Birdfeed, which we previewed recently — will be the first to be able to use location features. As Twitter notes, Seesmic Web, Foursquare, Gowalla, Twidroid, Twittelator Pro and a few others are also supporting location right now.

More here

Nov
05

With GARE installed you are presented with the standard ‘average time on site’ as well as a ‘true time on site’ which removes these single page visits from the average calculation. GARE also adds a number of other nifty user interface fixes to make your use of Google Analytics even better.

Really useful from Seb Chan from the Powerhouse Museum in Sydney here

Nov
02

“Your content needs to sound like a human being crafted it, not like a system regurgitated it.”

Nice post here

Nov
02
Sep
29

Useful guidelines from the IAB – read in full

Rich Media is now defined as:  advertisements with which users can interact (as opposed to solely animation and excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs.  Rich Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in a player environment.

Sep
28

Apple has agreed a UK distribution deal with Orange for the iPhone, ending its two-year exclusive deal with O2.

Orange will start selling both the iPhone and iPhone 3GS later this year, extending its international deal with Apple to 28 countries. Details about pricing and tariffs are yet to be revealed.

More info at New Media Age

Sep
28

Quite like this set of guidelines – read the full post here

WARNING: You are entering a free-for-all zone.
This is an open, uncensored forum. We are not responsible for the comments of any poster, and when discussions get heated, crude language, insults and other “off color” comments may be encountered. Participate in this site at your own risk.

We celebrate the blogosphere because it embraces frank and open conversation. But frankness does not have to mean lack of civility. We present this Blogger Code of Conduct in hopes that it helps create a culture that encourages both personal expression and constructive conversation.

1. We take responsibility for our own words and for the comments we allow on our blog.

We are committed to the “Civility Enforced” standard: we will not post unacceptable content, and we’ll delete comments that contain it.

We define unacceptable content as anything included or linked to that:
- is being used to abuse, harass, stalk, or threaten others
- is libelous, knowingly false, ad-hominem, or misrepresents another person,
- infringes upon a copyright or trademark
- violates an obligation of confidentiality
- violates the privacy of others

We define and determine what is “unacceptable content” on a case-by-case basis, and our definitions are not limited to this list. If we delete a comment or link, we will say so and explain why. [We reserve the right to change these standards at any time with no notice.]

2. We won’t say anything online that we wouldn’t say in person.

3. We connect privately before we respond publicly.

When we encounter conflicts and misrepresentation in the blogosphere, we make every effort to talk privately and directly to the person(s) involved–or find an intermediary who can do so–before we publish any posts or comments about the issue.

4. When we believe someone is unfairly attacking another, we take action.

When someone who is publishing comments or blog postings that are offensive, we’ll tell them so (privately, if possible–see above) and ask them to publicly make amends.
If those published comments could be construed as a threat, and the perpetrator doesn’t withdraw them and apologize, we will cooperate with law enforcement to protect the target of the threat.

5. We do not allow anonymous comments.

We require commenters to supply a valid email address before they can post, though we allow commenters to identify themselves with an alias, rather than their real name.

6. We ignore the trolls.

We prefer not to respond to nasty comments about us or our blog, as long as they don’t veer into abuse or libel. We believe that feeding the trolls only encourages them–”Never wrestle with a pig. You both get dirty, but the pig likes it.” Ignoring public attacks is often the best way to contain them.

Sep
23

Top 5 Twitter Wall aggregators

Cover it Live*
Cover it Live offers moderated and non-moderated feed integrations with other live blogging functions, more than one person can be responsible and it is a highly flexible format; the best part about Coveritlive.com is that you can remove offensive or off-colour tweets with the edit function (head straight to the blue Twitter logo for more on how to use the API functionality built in) [*This is my personal choice for live blogging and tweet integration].

Scribble Live
Less feature-rich that Cover it Live, but also Canadian.  Scribble Live is the choice of many for its unique, large interface (great for projection); better for environments where you have dedicated “tweeters” or want more control over what is on the live screen.

Friend Feed
The grand-daddy of aggregators.  It works.  It’s intuitive.  It’s not as great as it could be, but it does scoop up more social media information than most aggregators.

Twitter Fall
Leaving you with virtually no control over what is on the screen, but has the nicest visual appeal on projected screens.

Britekite Twitter Wall

More complicated to set up, but created with the express purpose of projection onto walls; I found it cumbersome to set up and use.

More info and tips

Sep
18